Portfolio construction
Multiple category leaders as lean, profitable service businesses — clear ownership per category, shared upside at studio level.
Investors
Invest in a portfolio,not just one company.
Invest in HeyCo. — the Venture Studio that owns and builds multiple category leaders under one operating system.
Building category leaders. Lean service businesses that own one vertical — profitable early, run by small teams, scaled with AI as operating leverage.
The opportunity
How businesses grow, operate and create value is being rewritten. The winners are not bloated product stacks — they are focused lean service businesses that own one category, stay lean (3–5 people) and are built to be profitable from day one.
HeyCo. builds that portfolio. Ventures are already validated with customers; capital, talent, AI processes and infrastructure take them from productization (0→1) to scale — with >CHF 1M revenue ambition in year one. Investors get exposure to several category leaders through one studio.
Thesis
Why HeyCo.
Shared operating system
Shared technology, sales systems, marketing and operations from day one — so each vertical stays small and scales with AI, not headcount.
Founder leverage
Founders step into validated ventures with customers. Capital, talent, AI processes and infrastructure compress the path from 0→1 to scale.
Portfolio Companies
Five ventures. Five categories. One studio behind category leadership.
When AI answers replace search, brands that aren’t recommended become invisible. HeyLead solves discovery in the age of AI.
Most service businesses still acquire customers by chance. HeyDigital turns acquisition into a repeatable system.
Local businesses lose relevance when reach and networks stay offline. HeyMedia solves digital visibility where business is local.
Creators build audiences — but converting attention into revenue is broken. Kligg solves creator commerce.
Corporate products are fragmented across suppliers, quality and logistics. BrandSource solves merch as one system — factory-direct.
How HeyCo. builds
01
Build
We identify a category and build a lean service business.
02
Launch
We launch, acquire customers and prove the business model.
03
Co-Founder Joins
An exceptional co-founder joins the venture.
04
6 Month Co-Founder Build Phase
We validate the co-founder — not the business — against predefined milestones.
05
Company Formation
Once milestones are achieved, the company is incorporated.
06
Scale
HeyCo. provides capital, technology and infrastructure. The co-founder builds the company.
07
Repeat
HeyCo. starts building the next category leader.
We don't validate ideas. We validate co-founders.
Values
Principles behind the investment thesis and how the studio operates.
Focus over noise
One category. One mandate. No distraction from feature lists that promise everything and own nothing.
AI as leverage, not a label
AI accelerates building, delivery and operations — lower cost, higher speed, less headcount. Not a buzzword on the website.
Speed with standards
Fast iteration, clear ownership, measurable outcomes — without chaos and without endless concept phases.
Own the category
We don’t build followers. Every company in the portfolio is designed to lead its category — and redefine how businesses grow, operate or create value in that space.
Independent brands, shared DNA
Externally independent brands. Internally shared principles, talent and studio discipline.
Swiss roots, international reach
Swiss company with an international mindset — built for DACH and beyond.
AI Venture Builder
Serial Entrepreneur. AI Venture Builder. Built to build companies.
Hamed has built 13 ventures and completed 4 exits. Across Bern, Zürich and Berlin he has founded and operated digital businesses — validating products, sales systems and operating models in the real market.
Full founder storyInvest in HeyCo.
For deck, deep dive or intro — write to us. Founders who want to lead a category can apply in parallel.