HeyCo.
Founder track

Become a FounderLead a company instead of starting one.

HeyCo. builds validated ventures to traction — then brings in commercial founders to lead them. Product, tech and systems already run. You join with customers in place, commit full-time for six months under a founder match, lead demand, and earn equity as CEO & shareholder when you hit the goals.

Become a Founder
The model

Lead a company instead of starting one.

You don't start from zero. You join a validated venture, commit full-time to a founder match, earn equity by hitting goals — and scale as CEO & shareholder. Deeper ownership paths can exist later; putting in capital is never a prerequisite.

Traditional Startup

  1. 01Find an idea
  2. 02Validate it
  3. 03Build the product
  4. 04Raise capital
  5. 05Build a team
  6. 06Find customers

HeyCo.

  1. 01Join a validated venture
  2. 02Commit full-time (6-month founder match)
  3. 03Lead demand and hit the goals
  4. 04Earn equity as CEO & shareholder
  5. 05Scale a category leader
Who this is for

Commercial founders. Category CEOs.

We look for founders with commercial DNA — people who lead growth and own the market, not fill a sales seat. The studio already built product and systems; you turn traction into category leadership.

  • Built or co-built real revenue before
  • Owns the customer conversation
  • Thinks in markets and categories — not tasks
  • Wants equity and CEO ownership — not a quota
What's included

Everything you need to lead — already running.

  • Validated business
  • Existing product
  • Technology
  • AI Infrastructure
  • Marketing
  • Sales Systems
  • Studio Support
  • Launch Capital
Your commitment

What we expect from you.

  • Full-time for 6 months
  • Skin in the game — real commitment, not a side hustle
  • Commercial DNA — lead demand and close
  • Earn equity by hitting the founder match
The journey

From apply to scale.

  1. 01

    Apply

  2. 02

    Selection

  3. 03

    Join a Venture

  4. 04

    6 Month Founder Build

  5. 05

    Company Formation

  6. 06

    CEO & Shareholder

  7. 07

    Scale

Founder-Ready Ventures

Live categories. Ready for a founder.

Each venture already has a mandate, product and go-to-market motion. You don’t pick a job title — you pick a company to lead.

HeyLead

AI Visibility

When AI answers replace search, brands that aren’t recommended become invisible. HeyLead solves discovery in the age of AI.

heylead.ai
HeyDigital

Customer Acquisition

Most service businesses still acquire customers by chance. HeyDigital turns acquisition into a repeatable system.

heydigital.ch
HeyMedia

Local Network & Visibility

Local businesses lose relevance when reach and networks stay offline. HeyMedia solves digital visibility where business is local.

heymedia.ch
Kligg

Creator Commerce

Creators build audiences — but converting attention into revenue is broken. Kligg solves creator commerce.

kligg.me
BrandSource

Corporate Merch

Corporate products are fragmented across suppliers, quality and logistics. BrandSource solves merch as one system — factory-direct.

brandsource.ch
I want to lead a venture

We don't hire sales seats.

We invest in commercial founders who lead categories.

Become a Founder

Looking for a studio role instead of founding a company? See open careers at HeyCo.

Investors: partner with the studio — not a single venture role.

Building category leaders. Lean service businesses that own one vertical — profitable early, run by small teams, scaled with AI as operating leverage.

Invest in HeyCo.