Owned service businesses
We build owned service businesses with real equity and long-term ambition — profitable from day one, not burn-first experiments.
About
A Venture Studio.Building category leaders.
We build lean service businesses that own one vertical and solve real business problems — each designed to lead one category.
Building category leaders. Lean service businesses that own one vertical — profitable early, run by small teams, scaled with AI as operating leverage.
What HeyCo. is
HeyCo. is a Venture Studio. We build and operate lean service businesses designed to own one category each — profitable from day one, run by teams of 3–5, focused on how businesses grow, operate or create value.
We are the operating system behind brands like HeyLead, HeyDigital, HeyMedia, Kligg and BrandSource: each lean (teams of 3–5), category-focused, independent externally — connected by shared standards, infrastructure and ambition.
The mandate is category leadership through validated ventures with customers — productize 0→1 with capital, talent, AI processes and infrastructure, then scale. If it is not a lean, profitable service business with a clear category, it is not HeyCo.
Why we build this way
Traditional companies were built around people and incremental tools. The next generation will be built around AI, systems and founders who own one category end-to-end.
That’s why HeyCo. builds a portfolio of category leaders — and gives founders the infrastructure to scale them with lean teams of 3–5.
The investment thesis
Lean by design
Each company is built to run long-term with a team of max. 3–5. AI processes and shared infrastructure keep the company small and sharp.
One category. Full force.
Every company owns one category that reshapes growth, operations or value creation. Ambition: more than CHF 1M revenue in year one.
Validated → 0→1 → scale
Ventures start validated with customers. Founders get capital, talent, AI processes and infrastructure to productize — then scale.
How HeyCo. builds
How the studio builds
01
Build
We identify a category and build a lean service business.
02
Launch
We launch, acquire customers and prove the business model.
03
Co-Founder Joins
An exceptional co-founder joins the venture.
04
6 Month Co-Founder Build Phase
We validate the co-founder — not the business — against predefined milestones.
05
Company Formation
Once milestones are achieved, the company is incorporated.
06
Scale
HeyCo. provides capital, technology and infrastructure. The co-founder builds the company.
07
Repeat
HeyCo. starts building the next category leader.
We don't validate ideas. We validate co-founders.
Founder Story
Serial Entrepreneur. AI Venture Builder. Built to build companies.
Hamed has built 13 ventures and completed 4 exits. Across Bern, Zürich and Berlin he has founded and operated digital businesses — validating products, sales systems and operating models in the real market.
HeyCo. is the next step: turning that founder DNA into a repeatable company-building platform.
Instead of compressing everything into one product, HeyCo. builds a portfolio — each company owning one category, each designed for long-term ownership and category-scale growth.
Bern, Zürich, Berlin — places where products, teams and go-to-market systems were validated before HeyCo. focused on scaling category leaders through exceptional founders.
Our values
The principles behind category leadership, founder support and portfolio construction.
Focus over noise
One category. One mandate. No distraction from feature lists that promise everything and own nothing.
AI as leverage, not a label
AI accelerates building, delivery and operations — lower cost, higher speed, less headcount. Not a buzzword on the website.
Speed with standards
Fast iteration, clear ownership, measurable outcomes — without chaos and without endless concept phases.
Own the category
We don’t build followers. Every company in the portfolio is designed to lead its category — and redefine how businesses grow, operate or create value in that space.
Independent brands, shared DNA
Externally independent brands. Internally shared principles, talent and studio discipline.
Swiss roots, international reach
Swiss company with an international mindset — built for DACH and beyond.
Portfolio under HeyCo.
Each brand is a category leader with one mandate — connected by one shared operating system.
Building category leaders. Lean service businesses that own one vertical — profitable early, run by small teams, scaled with AI as operating leverage.
Next step
Ready to lead a category — or invest in the portfolio behind it?